1. Start with Gunnison’s actual service boundary
The Census record identifies Gunnison city and its relationship to Gunnison County. It does not establish how many people will visit a law firm website, which matters they may have, or whether an online video survey will be appropriate for every person your firm serves. That distinction matters when you design an intake path: the widget should reflect your firm’s stated service area and matter criteria rather than treat the city population as a forecast.
Recommended approach
Bring your preferred geographic wording to the review. Decide whether the intake should ask about location, use location as a routing question, or leave geographic qualification to your staff. Keep Gunnison city, Gunnison County and any other area your firm serves as separate choices where that distinction affects eligibility. Do not use the population estimate to set a conversion target or assume a need for additional intake coverage.
