1. Start with the firm’s real service geography
Fruitvale is a census-designated place in Mesa County, Colorado. A Fruitvale page, a Mesa County page and a Colorado page describe different geographic relationships. Legal News should not blur them. A story about a Colorado law change may be relevant statewide, while an incident in Mesa County may have a more specific local connection. Neither relationship, by itself, establishes that people in Fruitvale are searching for counsel or that the firm accepts matters there.
Recommended approach
Before using Legal News, write down the locations the firm actually serves and the locations it wants to evaluate. Decide whether a timely page should refer to Fruitvale, Mesa County, Colorado or a broader area. Keep those references accurate and explain the legal issue without implying that a local population estimate demonstrates demand.
