1. Start with Fort Collins’ actual service area
Fort Collins is a municipality in Colorado, and the Census record places it in Larimer County. The 2020–2024 ACS five-year estimate records 170,229 people, with a margin of error of 96. That is geographic eligibility evidence—not proof of legal demand, search volume, competition, staffing needs or likely lead volume. It does, however, give your firm a clear boundary for the first intake discussion: which inquiries are intended for Fort Collins, which are appropriate elsewhere in Larimer County, and which should be declined or redirected.
Recommended approach
Use the consultation to define the locations that should appear in the intake questions and routing rules. Keep Fort Collins and Larimer County distinct in your service-area decisions. Do not use the population figure to set a conversion target or assume that every resident is a prospective client.
