1. Start with the Federal Heights service area—not a guessed call forecast
Federal Heights is recorded as a city in Adams County, Colorado. The available population estimate describes the municipality; it does not describe the number of people who will call a law firm or the number of potential matters available to one firm. A useful evaluation therefore begins with your firm’s actual geographic policy. Decide whether Federal Heights is a primary service area, one part of an Adams County coverage area, or a location mentioned only when a caller asks where you serve. Then identify which callers should be treated as potential new clients, current clients or another category.
Recommended approach
Bring a recent sample of answered, missed and voicemail calls to the consultation if you have one. Use it to define the questions the answering system must ask, the matters that require immediate human attention and the calls that should be routed away from new-client intake.
