1. Make the first question easier to answer
A conventional contact form asks a visitor to name themselves and summarize a legal problem. Bosseo’s Video Intake presents a guided survey on the firm’s website instead. Visitors answer one question at a time, with video introducing the path. The public product description says the survey is organized around practice areas and can capture case type, timing and other details selected for the matter. That structure is relevant when an Eaton firm serves people who may begin online but are unsure what information belongs in an initial inquiry. The population estimate for Eaton describes the municipality; it does not show how many people will visit a legal website or how many will complete an intake.
Recommended approach
Review the first screen from a visitor’s perspective. Decide whether the language clearly explains what the intake does, what it does not do, and what the visitor should prepare. Keep the opening focused on helping someone describe the issue rather than implying that completing the survey creates an attorney-client relationship.
