1. Start with Cortez’s actual service boundary
The U.S. Census Bureau records Cortez as a municipality in Montezuma County, Colorado, with a 2020–2024 ACS five-year population estimate of 8,976 and a margin of error of 24. That figure describes the city’s population; it does not establish legal demand, visitor intent, search volume or prospective-client volume. It also does not define your service area. Your firm may serve Cortez, other parts of Montezuma County, or clients elsewhere in Colorado, subject to your own practice and professional requirements. Video Intake should therefore begin with the geography you actually accept, rather than treating every person who reaches the website as interchangeable.
Recommended approach
Write the service boundary into the intake decision tree. Review whether the first questions should distinguish Cortez, another Montezuma County location, another Colorado location, or a place your firm does not serve. Treat those as routing and review decisions, not as assumptions about where demand will come from.
