What does the ROI Dashboard describe tracking?+
Bosseo’s public page describes keyword rankings, Top 3 and Top 10 counts, SERP features, AI-engine citations, calls, transcripts, lead classifications, case types, forms, intakes, source attribution, review growth and trends. Ask which items apply to your proposed scope and how each is defined.
Can it separate Cherry Hills Village from Arapahoe County?+
That should be confirmed during the consultation. Cherry Hills Village is a municipality in Arapahoe County, and those geographic levels should not be treated as interchangeable. Ask how city, county, state and any broader targets would be labeled and reported.
Does a lead equal a signed case?+
No such assumption should be made. The public page distinguishes Potential New Clients from Current Clients and Other, and discusses matters and revenue signals separately. Agree on the firm’s definitions and reconcile important results with your own matter records.
Who can access calls and transcripts?+
Bosseo’s public page says firms can provide access to partners, office managers and intake leads. Your firm should still confirm role permissions for recordings, transcripts, classifications and financial information, along with applicable privacy and retention requirements.
How often does the information update?+
Bosseo describes calls, forms and intakes appearing continuously and rankings refreshing on their tracking cycle. Ask how that timing applies to each data category, what happens when information is delayed and how corrections are handled.
Is attribution proof that one channel caused a matter?+
No. Attribution can organize the reported path from a channel or page to a contact, but it does not by itself establish sole causation. Review the attribution rules and compare important outcomes with your firm’s intake and matter records.
