1. Set the geographic boundary before reviewing news coverage
Cherry Creek is recorded as a CDP in Arapahoe County, Colorado. A firm serving Cherry Creek may also decide to address broader Colorado or metropolitan issues, but those are different geographic scopes. A statewide law change may be relevant to a Cherry Creek client; a story from another part of Colorado may require careful explanation before it belongs on a local service site. Bosseo’s public Legal News page says its service monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. That supports a review of geographic fit, not an assumption that every monitored story is locally relevant.
Recommended approach
Ask Bosseo to show how a Cherry Creek-serving firm would distinguish Cherry Creek, Arapahoe County, the Denver metropolitan area, and Colorado statewide coverage. Decide which locations belong in the firm’s editorial scope and which should be excluded. Do not use Cherry Creek’s population estimate as a substitute for a demand study.
