1. Define the footprint around the clients you actually serve
Bosseo describes two geographic choices: coverage across a state or coverage limited to counties selected by the firm. For a firm serving Yreka, the documented county relationship is Siskiyou County. That makes a county-focused review a clear starting point if the firm’s service area is confined to Siskiyou County. A statewide footprint should be considered separately, based on the firm’s actual service boundaries and ability to handle inquiries outside Yreka. Yreka’s population estimate is eligibility evidence only. It cannot tell you how many people search for a lawyer, how many competitors appear, or how many matters a page could generate.
Recommended approach
Map the places where the firm accepts matters, then compare a Yreka-and-Siskiyou-County scope with any broader California scope. Do not expand geography merely because a page can be produced. Every selected city should represent a service area the firm is prepared to explain and serve.
