1. Start with the call your Westminster firm actually receives
The Westminster population estimate describes the city, not your intake pipeline. It cannot tell you how many people contact your firm, which matters they present, or whether your team needs more coverage. Intake Coach’s public description says every intake call can be reviewed and that reports include an AI score, a winability estimate, the quoted retainer, a call-quality review, a purpose-of-call summary, key extracted facts, and specific coaching suggestions. Those are conversation-level observations, not a substitute for local demand research.
Recommended approach
Bring a defined set of intake questions to a consultation. Ask how your firm will identify the calls to review, how matter type and disposition will be recorded, and which observations are useful for attorney follow-up. Keep Westminster and Orange County as service-area context rather than treating the city population as a forecast.
