1. Define the profile and geography before asking for reviews
Westlake Village is a municipality in Los Angeles County, California. A firm may serve people in the city, elsewhere in Los Angeles County or another area, but those are different geographic choices. A review program should therefore begin with the firm’s actual service area and the Google Business Profile or profiles it controls. The city’s population estimate is context for geographic planning only; it cannot tell you how many people search for a lawyer, how many firms compete or how many inquiries a review program will produce.
Recommended approach
During consultation, map the firm’s office location, service area, practice areas and profile ownership. Decide whether review requests should support one local profile, more than one legitimate profile or a broader reputation strategy. Keep the public description accurate rather than implying that every Los Angeles County resident is a Westlake Village client.
