1. Set the geographic boundary before choosing stories
Your firm serves West Hollywood, while the available Census record places the city in Los Angeles County. That relationship matters when you decide whether a story is local, countywide, statewide, or outside your service area. A page about a California law may be relevant to a West Hollywood practice, but a story about an incident elsewhere in Los Angeles County may need a different explanation from a story directly affecting the city. Population is not a substitute for a demand study, so do not use West Hollywood’s 34,884-person estimate to predict how many people will search or contact you.
Recommended approach
Define acceptable coverage in writing: West Hollywood, Los Angeles County, California, or a narrower practice-area boundary. Ask Bosseo to show how a proposed story would be matched to that boundary before you approve it. Keep location language precise so a statewide development is not presented as a West Hollywood event.
