1. Make the first question easier to answer
A visitor who reaches your website may not know whether the facts support a legal claim, what documents matter or how much detail to provide. A blank form leaves that person to choose the format and scope of the explanation. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video to walk visitors through the experience. Review whether the opening language identifies the kinds of matters your firm actually handles and makes clear that submitting information is an inquiry, not legal advice or a representation decision.
Recommended approach
Start with a short, practice-specific invitation. Test whether visitors understand what the survey does, what it does not do and what information they should avoid submitting until your firm instructs them to do so.
