1. Start with Walnut’s actual geographic scope
The relevant local entity is Walnut city in Los Angeles County, California. The Census record does not establish a separate Walnut market, a Los Angeles County demand level, or a metropolitan search opportunity. That distinction matters when a story concerns a location outside Walnut or when a page uses terms such as countywide or statewide. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, rather than promising a Walnut-only feed. Your firm therefore needs an editorial rule for when a California story is useful to a Walnut audience and when it is too remote to publish.
Recommended approach
Ask Bosseo to show how geographic relevance would be evaluated for your practice. Decide whether coverage should focus on Walnut, Los Angeles County, California, or a clearly defined combination. Do not use the city’s population as a proxy for likely readership or case volume.
