1. Define the Vineyard view before reviewing ROI
The dashboard page describes rankings by service and city, Top 3 and Top 10 counts, SERP features, AI citations, calls, forms, intakes, leads and case-type breakdowns. For a firm serving Vineyard within Sacramento County, the first review should establish which geographic labels are being measured. Vineyard, Sacramento County, California and any other service areas are not interchangeable. Ask which locations appear in the ranking view, which locations are attached to leads, and whether a city label reflects a search target, a caller’s location or a page associated with the contact.
Recommended approach
Use the consultation to agree on geographic definitions before interpreting totals. Request a clear distinction between Vineyard-specific activity, Sacramento County activity and broader California activity. Treat any local number as a measurement to inspect, not as proof of demand or future performance.
