1. Set the geographic boundary before choosing stories
University of California-Davis is a census-designated place in Yolo County. That relationship matters because a firm may describe the community, the county or California differently depending on the story. A page about a California law change has a different geographic scope from a Yolo County court development, and neither should be presented as a University of California-Davis event unless the underlying facts support that wording. Bosseo’s Legal News page says its system matches stories to a firm’s practice areas and state, while Bosseo also describes local and national source monitoring. The relevant buying question is how your firm wants geography handled when a story affects people in or around the University of California-Davis area.
Recommended approach
Before booking a review, list the exact geographic phrases your firm is comfortable using: University of California-Davis, Yolo County, California, or another area your firm actually serves. Ask how those boundaries would be applied to story selection, headlines, calls to action and internal approval.
