1. Start with Tustin’s actual service area
Tustin is recorded as a municipality in Orange County, California. The 2020–2024 ACS five-year estimate records 78,981 residents, with a margin of error of 61. That is geographic context, not evidence of legal demand, search volume, competition, staffing requirements or likely case revenue. Your firm should define whether the intake is intended for Tustin alone, Orange County more broadly, or another service area you actually handle. That decision affects the wording of location questions, routing rules and the matters you are prepared to review.
Recommended approach
Use the consultation to map each practice area to the locations you serve. Decide whether Tustin is a required qualification question, an optional fact, or simply part of the visitor-facing copy. Do not treat the city’s population as a forecast. Measure completed intakes and qualified inquiries by location after the experience is live.
