Use Tustin’s geography to define the review scope
Your firm may serve people in Tustin, elsewhere in Orange County, or beyond the city. Keep those service areas distinct when reviewing intake. A Tustin caller, an Orange County caller outside Tustin, and a caller elsewhere in California should not automatically be treated as the same market. The Census record establishes Tustin’s municipality and its Orange County relationship; it does not establish how many people contact a law firm, which practice areas they need, or whether a particular channel produces viable matters.
Recommended approach
Set the consultation around the geographic scope your firm actually accepts. Ask whether intake staff record the caller’s location, jurisdiction, deadlines, and matter type consistently. Review whether a caller is routed to the right person when the firm serves the matter but the caller is outside Tustin, or when the matter falls outside the firm’s accepted geography.
