1. Define the geographic scope before choosing stories
Tracy is a city in San Joaquin County, California. Those labels should not be treated as interchangeable. A story involving Tracy may deserve a different treatment from one involving another San Joaquin County community, a statewide California law change, or a national development with no clear connection to the firm’s work. Bosseo’s public page says Legal News is matched to a firm’s practice areas and state and describes monitoring of local and national legal-news sources. It does not establish that every story will be locally relevant to Tracy or that a local story will generate inquiries.
Recommended approach
Ask Bosseo to show how the firm would review geographic relevance. Decide whether the editorial scope should include Tracy, San Joaquin County, California, or a defined combination, and identify when a broader story has a legitimate connection to the firm’s clients. Keep the geographic label in each page precise rather than using population as a proxy for legal demand.
