1. Set the geographic boundary before selecting stories
Templeton is a census-designated place in San Luis Obispo County. The available population record describes the CDP and does not establish demand, competition, search volume, or legal need. That distinction matters because a story may be relevant to California law, San Luis Obispo County, Templeton, or another area the firm serves, while the appropriate audience may not be identical in each case. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every Templeton query, county query, or California query will be covered or found.
Recommended approach
Before a consultation, write down the geographic levels your firm actually serves: Templeton, San Luis Obispo County, California, or another defined area. Ask how those boundaries would affect story selection, page language, calls to action, and later measurement. Treat the Census geography as location context only; use your own intake records, consultation notes, and search data to decide which geographic questions deserve attention.
