1. Start with the exact geography behind a result
A Sun Village law firm may want to distinguish activity associated with Sun Village from activity elsewhere in Los Angeles County, California, or a broader metropolitan service area. Those are different geographic questions. The Census record identifies Sun Village as a CDP in Los Angeles County, but population data cannot tell you how many people search for a legal service, contact a firm or become clients. The dashboard page says its reporting can show keyword coverage, calls, leads and city data. Before reviewing a result, ask how location is represented: in the tracked keyword, landing page, call record, form, attribution field or case record.
Recommended approach
Bring a written geographic definition to the consultation. Decide whether your review should separate Sun Village from other Los Angeles County locations and from statewide activity. Ask to see how a location appears in the dashboard and how ambiguous or service-area inquiries are handled.
