1. Define what “local” means before monitoring begins
Strawberry is in Marin County, but the census record does not establish the firm’s service area. A firm may serve Strawberry only, Marin County, a wider California market, or a combination that differs by practice. Legal News should therefore be evaluated against the firm’s actual geographic scope rather than treating the CDP’s population as a market estimate. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes the first review a boundary decision: which California stories are relevant, and when does a Marin County connection matter?
Recommended approach
Prepare a written geographic rule for each practice area. Distinguish Strawberry, Marin County, California, and any other area the firm intentionally serves. Ask Bosseo to show how that rule would affect story selection and page language. Do not use the 5,830-person estimate as evidence that a news topic will generate inquiries.
