1. Start with a geographic definition, not a population assumption
Stevenson Ranch is recorded in Los Angeles County. A law firm may serve the CDP, other Los Angeles County communities or a wider California market, but those are different geographic scopes.
Recommended approach
Before reviewing a dashboard, write down the geographic units that matter to the firm: Stevenson Ranch, Los Angeles County, any metropolitan-area reporting the firm uses, and California-wide coverage where relevant. Ask whether rankings, calls, forms and matters can be interpreted by the same geographic definitions. Do not treat a city or county label as proof of client origin.
