1. Define what a lead means before comparing performance
Bosseo’s public ROI Dashboard page says contacts can be classified as Potential New Client, Current Client or Other, with leads tagged by case type. It also describes calls, forms and video intakes as channels that can appear in one view. Those labels matter because a call is not automatically a qualified matter, and a form is not automatically a signed client. A South San Gabriel location label should not change that discipline: the Census population estimate for the CDP is eligibility and geographic context only, not proof that a particular practice area produces demand there.
Recommended approach
Ask Bosseo to walk through the exact classification rules that would apply to your account. Decide which events count as a lead, which events remain separate, and how duplicate contacts, existing clients, vendors and spam are handled. Write those definitions into your acceptance criteria before using the dashboard for budget or staffing decisions.
