1. Start with Sonoma service-area boundaries
Your website should make clear whether the firm serves Sonoma city, the wider Sonoma County area, California generally or another defined geography. Those are not interchangeable audiences. The Census record identifies Sonoma city’s relationship to Sonoma County; it does not establish how many people are seeking counsel, which matters they have or whether a video survey will convert them. Video Intake can be reviewed as a website entry point for visitors who need to explain what they need. The local decision is which geographic questions belong in the flow and which inquiries should be routed for a human review rather than screened out automatically.
Recommended approach
Write the service-area rule before choosing questions. Decide whether location is an eligibility condition, a routing field or information for follow-up. Review the wording for Sonoma city and Sonoma County separately, and do not use the population estimate as a forecast of intake volume.
