1. Start with the inquiry paths your firm actually uses
Bosseo describes Automation as a connection between marketing, intake and operations. Its public product page identifies website forms, calls, chat and video intake as possible entry points. It also describes website-to-CRM synchronization, logging, tagging and follow-up. Those capabilities matter only if they match the way your firm serving Silver Lakes receives and handles inquiries. The Census record identifies Silver Lakes as a CDP in San Bernardino County; it does not establish how prospective clients contact lawyers or when they do so. Do not design a workflow from population alone. Review each current entry point, the information it collects, where that information lands, and what happens when no one is immediately available.
Recommended approach
Bring a channel-by-channel map to a consultation. Separate confirmed current behavior from desired behavior, and identify any path that ends in an unattended inbox, an unassigned task or a manual copy step.
