1. Set the geographic boundary before choosing stories
Sausalito is a municipality in Marin County, California. Those labels describe different scopes. A page about a Sausalito incident is not automatically a page for every Marin County resident, and a California legal development is not automatically locally relevant to Sausalito. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. That makes geographic definition an early editorial decision: your firm should decide whether a story belongs because it concerns Sausalito, Marin County, California law, or a clearly stated combination. Do not use the city’s 7,141-person ACS estimate as a proxy for demand or competition.
Recommended approach
Create written inclusion rules for Sausalito, Marin County, and California stories. During a consultation, ask Bosseo how those rules would be applied to your practice areas and how a page would make its geographic scope clear to readers.
