1. Start with San Marcos coverage, not population assumptions
San Marcos city is a municipality in San Diego County. The 2020–2024 ACS five-year estimate records 94,882 residents, with a margin of error of 68. That is geographic context, not evidence of call demand, legal need, competition or revenue. Your firm should therefore assess its own unanswered calls rather than use the city’s population as a forecast. Review calls by time, source, practice area and outcome. Separate San Marcos callers from contacts elsewhere in your service area so the decision reflects the geography your firm actually serves.
Recommended approach
Bring a recent call record or phone report to the consultation if available. Decide which geographic details belong in the firm profile and which should be confirmed by a staff member before any representation discussion.
