1. Define the geographic brief before discussing news coverage
San Juan Capistrano is recorded as a municipality in Orange County, California. That relationship should shape the brief: the firm can decide whether coverage should address San Juan Capistrano specifically, Orange County, California, or a combination appropriate to its practice and licensure. The Census population estimate identifies the city; it does not show how many people search for legal information or whether a particular story will produce inquiries. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. It does not establish a guaranteed level of coverage for San Juan Capistrano or Orange County. [source: census-place] [source: bosseo-products]
Recommended approach
Ask Bosseo to review the proposed geographic boundaries before selecting topics. Put the boundaries in writing: city, county, state, or another legally appropriate area. Then inspect whether each proposed page uses the correct geography instead of treating a statewide story as a San Juan Capistrano event or treating a city fact as proof of local demand.
