Are Local Service Ads the same as regular Google Ads?+
No. Bosseo describes Local Service Ads as appearing above regular ads and the map pack, with payment based on leads rather than clicks. Google’s placement, eligibility and ranking decisions still apply, so the firm should confirm current requirements and avoid assuming a particular position.
Can a San Jose law firm advertise all of Santa Clara County?+
That depends on the firm’s service territory, practice-area capacity and the geographic settings available for its profile. San Jose is recorded as a municipality in Santa Clara County, but the city’s population record does not establish that countywide advertising is appropriate. Review each area deliberately.
What does Google Screened involve?+
Bosseo’s public page describes license verification, insurance documentation and background checks. Ask about the current requirements, documents, approval status and responsibilities for your firm. No approval or launch timing should be assumed before Google completes its process.
How are junk leads handled?+
Bosseo says it disputes qualifying junk leads with Google, including wrong numbers, solicitors, spam and matters outside the selected practice area. Confirm the dispute criteria, evidence requirements, review process and how any credit is reflected in reporting.
What should the firm measure?+
Track geographic and practice-area fit, valid inquiries, response handling, consultations, signed matters, disputed leads and advertising spend. Bosseo describes lead-to-case tracking, but the firm should confirm which data points are available and reconcile them with its own intake and case records.
Does San Jose’s population show that Local Service Ads will work?+
No. The 2020–2024 ACS 5-year estimate records 990,138 people in San Jose city, with a margin of error of 103. That helps identify the municipality, but it does not prove legal demand, competition, lead volume, conversion or revenue.
