1. Match coverage to the firm’s actual practice areas
Bosseo describes Legal News as monitoring more than 2,800 legal-news sources and re-scanning them every 15 minutes. Its public page says stories are matched to practice areas and state, with examples including crashes, verdicts, recalls, new laws and enforcement actions. For a firm serving San Dimas, the first question is whether that geographic scope is right. San Dimas is in Los Angeles County, but the firm may serve clients across a wider or narrower area. A page about a California law may be useful; a page implying that every event occurred in San Dimas would require facts the story may not contain. Population cannot determine which subjects deserve coverage.
Recommended approach
Define the practices and jurisdictions the firm is willing to discuss before reviewing story examples. Ask Bosseo to show how a story would be filtered when it concerns California, Los Angeles County, San Dimas or another service area. Reject coverage that merely attaches the city name to an unrelated event. Keep the geographic statement on each page accurate to the underlying story.
