1. Start with the matters your San Anselmo firm actually reviews
San Anselmo is recorded as a municipality in Marin County, California. The 2020–2024 ACS five-year estimate records 12,679 residents, with a margin of error of 37. That population figure is context only; it does not establish legal demand, search behavior, language preference, staffing requirements or likely lead volume. The product decision should therefore begin with your firm’s own matter mix rather than a population-based assumption. Bosseo’s public Video Intake page says each practice area can have its own question path and that the survey is weighted toward the work the firm wants to grow. That makes practice-area selection the first substantive review.
Recommended approach
List the practice areas you are willing to evaluate from San Anselmo and elsewhere in Marin County. For each one, identify the facts that determine an initial fit review, the matters you do not want routed to a calendar, and the point at which a human must intervene. Do not use local population as a proxy for any of those decisions.
