1. Set the geographic boundary before choosing stories
Your service area needs a deliberate definition. Roseville is a municipality in Placer County, California. A Roseville-focused firm may also serve other parts of Placer County, but those are not interchangeable audiences. Likewise, a statewide legal development is not automatically a Roseville story. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. That makes geographic scope a review point: decide whether a story is relevant because it affects Roseville, Placer County, California, or the firm’s broader service area.
Recommended approach
Prepare a written coverage rule before booking a consultation. Specify the places your firm serves, the practice areas that qualify, and the kinds of statewide developments that merit a local explanation. Ask how those boundaries would be applied to proposed pages and how you would approve a story that is legally relevant but not specifically about Roseville.
