1. Start with the Rohnert Park service area, not a population forecast
Your firm may serve Rohnert Park, other parts of Sonoma County, or a wider California market. Those are different geographic choices. The Census records Rohnert Park city as a municipality within Sonoma County; it does not show how many people need a lawyer, how many search for one, or how many firms compete for a matter. A review plan should therefore identify which clients and service areas are relevant before anyone evaluates performance. A review from a client connected to the firm’s actual practice is more useful than an indiscriminate request sent without regard to the firm’s service scope.
Recommended approach
Map the geographic coverage of your practice and decide whether your review program should speak to Rohnert Park alone, Sonoma County more broadly, or additional California locations. Treat the population estimate as context, not as a forecast. Ask Bosseo to show how geographic coverage will be reviewed alongside profile activity and qualified inquiries.
