Define the journey before you judge the return
The public ROI Dashboard description covers rankings, SERP features, AI citations, calls, leads, forms, intakes, case types, sources, reviews, retainers and revenue signals. Those categories are useful only when your firm agrees on what each one means. A call is not automatically a new matter. A form is not automatically a qualified opportunity. A Rio Vista inquiry may also concern work outside the firm’s service area or practice scope. The dashboard should therefore be assessed as a measurement framework, not as proof that a particular local market will produce cases.
Recommended approach
Ask Bosseo to map the firm’s actual journey from a Rio Vista or Solano County contact to a screened opportunity, consultation, signed engagement and collected revenue. Record which stages are available, which are manually confirmed and which are outside the proposed scope. Treat the population estimate as a boundary-setting fact, not as a forecast.
