1. Set Richmond and Contra Costa County boundaries before reviewing stories
The Census record identifies Richmond city as a municipality in Contra Costa County. That distinction matters because a Richmond law firm may want coverage about Richmond, countywide developments, or California events with implications for its clients. Those are different editorial territories. A population estimate for Richmond cannot establish that people are searching for legal news, that a particular matter will produce inquiries, or that the firm faces a defined level of competition.
Recommended approach
Decide whether the product should be evaluated for Richmond only, Richmond plus Contra Costa County, or a broader California practice area. Ask to see how geographic relevance would be reviewed before approval. Do not treat a countywide or statewide story as Richmond-specific unless the page explains the connection accurately.
