1. Geographic coverage must follow the firm’s actual service area
Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Redwood City’s recorded county relationship is San Mateo County. Those are different geographic scopes: a Redwood City page, a San Mateo County page and a California-wide page should not be treated as interchangeable. The local population estimate establishes the municipality’s size, but it does not establish how many people search for legal information or where a future client will come from.
Recommended approach
Ask Bosseo to show how the proposed coverage would distinguish Redwood City from San Mateo County and California. Decide in advance whether a story is useful because it affects residents of Redwood City, people elsewhere in the county, or a broader California audience. Keep the geographic statement on each page precise rather than implying that a statewide development is uniquely local.
