1. Start with the geography your firm actually serves
Redding is recorded as a municipality in Shasta County, California. The 2020–2024 American Community Survey five-year population estimate for Redding city is 93,409, with a margin of error of 52. That is geographic context and eligibility evidence—not proof of legal demand, search activity, case volume, staffing requirements or revenue. Your intake should therefore reflect the firm’s actual service boundary rather than treating the city estimate as a forecast. Decide whether a visitor must be in Redding, elsewhere in Shasta County, or within another area your firm explicitly serves. If location affects acceptance, make that question clear and route the answer to the right owner.
Recommended approach
During review, write the service-area rule in plain language, identify any location-based escalation, and test whether the first screen collects enough information without implying that completing the survey creates an attorney-client relationship.
