1. Match the news scope to Red Bluff and Tehama County
Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. The public product page states that NewsFeed monitors more than 2,800 sources and re-scans every 15 minutes. Those figures describe the advertised monitoring scope; they do not show how many stories will be relevant to a Red Bluff firm. Red Bluff’s recorded county relationship is Tehama County, so the consultation should distinguish stories relevant to Red Bluff, stories relevant elsewhere in Tehama County and broader California developments. That distinction matters because a statewide legal change may be useful to your audience even when it does not concern a local incident.
Recommended approach
Ask Bosseo to review how geographic relevance would be decided for Red Bluff, Tehama County and California. Agree in advance which locations, courts, agencies, roads or legal developments fit your practice. Do not use the city’s population as a proxy for the number of people searching or contacting a lawyer.
