1. Map the path from inquiry to ownership
Automation is most useful when the firm can describe what happens after each inquiry source. Bosseo’s public Automation page describes a flow in which a form, call, chat or video intake is captured, logged and tagged, then routed and followed up. For a Rancho Cucamonga practice, begin by defining the geographic scope of service rather than assuming that the city’s population predicts inquiry volume. Decide which Rancho Cucamonga inquiries your firm accepts, which should be referred elsewhere, and who owns each accepted inquiry. Then identify the next action for each source and matter type.
Recommended approach
Bring your current intake map to a consultation. Mark every handoff from website, phone, chat or video intake to CRM, case management, calendar and staff assignment. Ask where ownership is explicit, where it depends on an inbox, and where a follow-up deadline can be missed.
