1. Define the footprint before discussing page volume
Rancho Cordova is in Sacramento County, so a Rancho Cordova evaluation should distinguish the city from the county and from the wider California market. Bosseo’s public product text says a firm can choose statewide coverage or limit the engine to counties it selects. That makes the first decision geographic: whether your firm wants to assess Rancho Cordova alone, a Sacramento County footprint, or a broader California scope. Population is not a substitute for a service-area decision. The 81,849-person estimate describes Rancho Cordova’s municipality, not the number of prospective clients or searches.
Recommended approach
Ask Bosseo to map each proposed service to an explicit geographic footprint. Have the consultation identify which pages would address Rancho Cordova, which would address other Sacramento County cities, and which would fall outside the county. Do not approve locations merely because they appear on a map.
