1. Set the geographic boundary before you set the questions
Prunedale is recorded as a census-designated place in Monterey County, California. The 2020–2024 American Community Survey five-year estimate records 19,723 residents, with a margin of error of 2,077. That figure describes the population of Prunedale CDP; it does not establish legal demand, search behavior, competition, lead volume or staffing requirements. Your intake should therefore reflect the firm’s actual service area rather than treating a population estimate as a forecast. Decide whether the website should describe service to Prunedale alone, Monterey County more broadly, or another defined geography. Then decide whether location belongs near the beginning of the flow or only after the visitor identifies a case type.
Recommended approach
Map each practice area to the geographic relationship your firm actually accepts. Ask Bosseo to review whether location should be a qualification question, a routing field or a follow-up item. Keep Prunedale, Monterey County and California distinct in page copy and intake logic.
