1. Start with the geography your firm actually serves
Pleasure Point is a census-designated place in Santa Cruz County, California. A location page should not treat the CDP population as a proxy for a market opportunity, and a news program should not turn a place name into automatic editorial relevance. A story may matter to people in Pleasure Point because it concerns California law, a Santa Cruz County proceeding, a roadway, an agency, or an issue handled by your firm. The connection needs to be explained on the page rather than assumed from the location label.
Recommended approach
Define the geographic scope before reviewing topics. Decide whether coverage should address Pleasure Point specifically, Santa Cruz County, California, or a broader area your attorneys serve. Ask whether each proposed story has a clear relationship to a practice area and a reader question. Do not publish a local angle merely to place “Pleasure Point” in a headline.
