1. Define the geographic market before requesting reviews
A useful reputation plan therefore starts with the firm’s actual service geography: Pleasanton, other Alameda County communities, or a wider California practice area. The geographic question is operational. It affects the wording of invitations, the profile information prospects see and the way you interpret inquiries.
Recommended approach
Bring a current description of the places and matter types your firm serves to the consultation. Decide which locations belong in public-facing messaging and which should remain outside the program.
