1. Decide what “local” means before a story is selected
Pleasant Hill is recorded as a city in Contra Costa County. That relationship matters because a firm may serve people in the city, the wider county, or a broader California market, and those audiences should not be treated as interchangeable. A page about a California law change may be relevant to a Pleasant Hill practice without being a Pleasant Hill news page. Conversely, a county-level incident may matter to local readers but still require careful sourcing and restrained language. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state, while the wider Bosseo offering includes marketing and measurement services for law firms. It does not establish a particular Pleasant Hill coverage plan. Review the proposed geographic scope before approving any page.
Recommended approach
Write a short coverage rule for each practice area: Pleasant Hill only, Contra Costa County, California, or a combination. Require every page to identify the relevant jurisdiction accurately and avoid implying that a statewide development is specific to the city. Ask Bosseo how geographic filters and attorney instructions would be handled for your account.
