What can Lead Attribution show for an inquiry?+
Bosseo’s public product description says it can show channel, referrer, landing page, device, session detail and attached intake answers. It also describes connecting calls and tracking outcomes through consultation and signed case. Ask during the consultation which fields apply to your firm’s current setup.
Can it distinguish activity related to Pinole?+
It can support a review of the geographic labels your firm uses, but geography should be defined rather than inferred from population or a page name. Ask how Pinole, Contra Costa County and broader California activity would be represented and reviewed.
Does attribution prove that a lead is qualified?+
No. Attribution connects journey information with intake information; your firm still decides what makes an inquiry suitable, urgent, within scope or ready for consultation. Define those criteria before using outcome reports.
Can phone calls be included?+
Bosseo’s public page says phone calls can join the same journey record, with transcript and case-type information connected to the web session. Ask how this would work with your current phone and intake arrangements, and how corrections are handled.
How is this different from asking, “How did you hear about us?”+
A client’s recollection may not capture multiple visits or the page that prompted a call. Bosseo describes using journey data instead of relying only on a manually available answer. Your team should still preserve the client’s own information where it is relevant to intake.
Will attribution guarantee more Pinole inquiries or signed cases?+
No such result should be assumed. Attribution is a measurement and review capability. Use the consultation to decide whether clearer measurement addresses a real operating problem.
