Start with Ojai coverage, not a population-based forecast
Ojai city is recorded as a municipality in Ventura County. Its 2020–2024 ACS 5-year population estimate is 7,577, with a margin of error of 22. That is useful for defining the local page’s geography, but it cannot tell you how many people call a law firm, when they call, what matters they have, or whether any caller will retain counsel. A firm may also serve people beyond Ojai city, so city boundaries should not silently become the firm’s service area.
Recommended approach
Bring a recent, de-identified call history to the evaluation if you have one. Separate calls from Ojai, the rest of Ventura County and other service areas; then review answer status, time of day, matter type and disposition. If those records are unavailable, treat coverage assumptions as questions for the consultation rather than as established demand.
