1. Define the geography before choosing stories
That relationship matters because a story about an event in Oceano is not automatically a story about every community the firm serves, and a countywide or statewide legal development should not be presented as Oceano-specific without support. Bosseo’s public Legal News page describes coverage matched to a firm’s practice areas and state. It does not establish a custom Oceano coverage radius or a particular San Luis Obispo County editorial plan.
Recommended approach
Bring a service-area map to the consultation. Separate Oceano from San Luis Obispo County, any metropolitan area the firm serves, and California-wide matters. Decide which locations may appear in a headline, which belong in explanatory text, and which should be omitted unless the underlying story supports them.
