1. Define the geography before you define the news
Newark is a city in Alameda County, California. A Newark-focused decision should therefore separate city coverage from countywide, regional and statewide coverage. A story involving California law may be relevant even when it does not concern Newark itself; an incident elsewhere may be unsuitable if your firm does not serve that location or practice area. Bosseo describes Legal News as matching stories to a firm’s practice areas and state, while its public page also describes local and national sources monitored for the firm’s state. That leaves an important implementation question for your firm: which geographic relationships should make a story reviewable, and which should exclude it?
Recommended approach
Write down your service territory and editorial boundaries before booking a consultation. Review whether Newark, Alameda County, nearby communities and California-wide legal developments should be handled differently. Do not use Newark’s population estimate as a substitute for evidence of demand. Instead, decide which geographic signals make a page useful to a person who could actually contact your firm.
