1. Define the service area before judging the profile
Myrtletown is recorded as a CDP in Humboldt County. A firm may serve people in Myrtletown, elsewhere in Humboldt County, or a wider California area, but those are different geographic choices. A review profile should not be evaluated against an undefined “local market.” The relevant question is which places and practice areas your firm intentionally serves, and whether the profile presents that coverage accurately. Population alone cannot tell you how many people need a lawyer, how many firms compete for them, or how many reviews your firm could earn.
Recommended approach
Bring Bosseo the firm’s actual service-area policy, office or offices, practice areas and any geographic restrictions. Ask for a review of whether the profile and review strategy should focus on Myrtletown, Humboldt County, another defined area, or several areas. Keep any location-specific page or profile language accurate and useful rather than expanding coverage simply because a place has a recorded population.
